Bread: Gardenia and Massimo

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The Politics of Bread, Sugar and other UMNO Businesses in Malaysia: Crony Companies

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“When people define a situation as real, it is real in its consequences.” (W.I. Thomas, Polish sociologist)

31 March 2017

Guess what I shall be buying?

M2.65sen: Massimo Sandwich Loaf with Wheat Germ 400g

zm1.jpg

RM2.40: Gardenia Original classic 400g

zg.jpg

GARDENIA IS VERY MUCH A PART OF MALAYSIAN LIFE

I grew up with the local bread found at the nearby Hainanese coffee shop.

Then came Gardenia. It was good bread. It is still good bread.

Now there is Massimo. I prefer Massimo bread as it’s slightly cheaper and more to my taste. Nothing political in my decision.

Bread is not just bread, and rice is not just rice. All over the world, these basic necessities, like everything else, become messily intertwined with the very fabric of society.

BREAD

The market leader for bread is Gardenia, owned largely by Bernas, Padiberas Nasional Berhad (BERNAS), a company listed on the Main Market of Bursa Malaysia.

Syed Mokhtar al-Bukhary controls Bernas.

He is the richest Bumiputra corporate figure in Malaysia. With involvement in diversified business areas which include transportation and logistics, plantations, property development, defense and armory as well as engineering and power generation, he has a net worth estimated to be US$1.7 billion according to Forbes,making him the 8th richest Malaysian.

(Wikipedia)

RICE

Bernas has a substantial chunk of the domestic paddy and rice industry.

BERNAS and its group of companies are involved in the procurement and processing of paddy; as well as the importation, warehousing, distribution and marketing of rice in Malaysia. BERNAS currently controls about 24% of the paddy market and 45% of the local rice demand.

It seeks to expand, and in doing so, it is PERCEIVED to either force out or buy out Chinese companies.

How bread and rice ARE PERCEIVED as being increasingly under the control of crony companies, that is, businesses friendly to, or proxies of, UMNO.

Truth should matter but, in reality, due to race-tinted perception, truth dies an easy death.

zx.jpg

21 December 2015

Gardenia delivery truck gets stuck. No bread for your area today.

又有羅里闖入北海峇眼花園高架公路橋底,結果整輛羅里被卡在橋底下,動彈不得,所幸羅里司機只是虛驚一場。

這次被卡在橋底的是一輛載送麵包的羅里,當時羅里司機希山,是從北賴新路邁丁霸市放下麵包后,準備前往北海麥曼珍地段,進行送貨的工作,豈料途徑上述地點時,因羅里車身超過2.6米,結果整輛羅里被卡在橋底。

光明日報 Guang Ming Daily's photo.
 —

10 December 2015.

FREE GARDENIA BREAD BUT YOU WILL HAVE TP PICK IT UP FROM THE ROAD!

Road littered with loaves of bread – because Gardenia van’s back door wasn’t secured

Embedded image permalink

What are the actual odds of having fresh food littered along the road?

This hilarious incident was a result of a blunder made by the driver of a Gardenia van.

At about 4.30am on Tuesday(Dec 8), a taxi driver Mr Lam was refilling fuel at a petrol station in front of Lorong 101 Changi.

Mr Lam told Lianhe Wanbao that at that point of time, a van driver who also refilled his fuel tank at the station hurriedly got up the van and rushed off.

However, as soon as the van driver made a turn out of the station, a loud thud was heard and loafs of bread dropped out of the van, along with the baskets.

It was quite a scene as there were at least 100 loafs, said Mr Lam.

It turns out that the back door of the van was not fastened properly before the driver hurried off.

http://singaporeseen.stomp.com.sg/this-urban-jungle/road-littered-with-loaves-of-bread-because-gardenia-vans-back-door-wasnt-secured#xtor=CS2-4

The following link is about Gardenia’s contribution during the recent floods in the East Coast.

Gardenias act of kindness for flood victims | Astro Awani

english.astroawani.com/news/…/gardenias-act-of-kindness-for-flood-victi…

Dec 12, 2013 – For flood victims stranded by the roadside in the East Coast, this act of kindness came in the form of bread. Terengganu Menteri Besar Datuk ..

Malaysiakini

Product tampering feared in ‘lizard in loaf’ case

It is unfortunate that the judge ruled against us in this defamation case, and we are of course disappointed. Nonetheless we will respect the court’s decision.

The defendant (Lau Kian Eng) claimed that there was a lizard in a loaf of bread he had purchased and already partly consumed. He lodged a complaint five days after the date of purchase. Given that the lizard was fresh and not embedded in the loaf, we know that it did not enter the packaging during the production and handling process. From the beginning we suspected product tampering by irresponsible parties with malicious intent.

Following lodging the complaint to Gardenia, the defendant also brought the matter up to a consumers association and then finally a press conference was held.

Photographs of this lizard were published in the media, and this was damaging to our reputation. This occurred earlier this year, at a time when several irresponsible parties who have their own private agenda, were trying to discredit Gardenia and tarnish our reputation. These parties even went so far as to take a 2010 contamination case from the United Kingdom, and try to make it look like a Gardenia product.

While the unpleasant experience by Lau and his family is most unfortunate, Gardenia is confident of the hygiene and product safety measures in place at our facilities.

Gardenia has been a good corporate citizen since the beginning, and we will always take the necessary measures to protect our reputation and image.

Court dismisses defamation suit by Gardenia Bakeries


HAZLINAH HARUN is senior marketing manager, Gardenia Bakeries (KL) Sdn Bhd.

Product tampering feared in ‘lizard in loaf’ case

Gardenia has been targeted for many reasons, and unscrupulous methods have been used.

Here is the case of a mouse found in a loaf of bread by Premier Foods of the UK.

The Telegraph

Mouse found baked into loaf of bread

Britain’s biggest food producer has been fined nearly £17,000 after a father making sandwiches for his children found a mouse baked into a loaf of bread.

Mouse found baked into loaf of bread

Image 1 of 2
Photo: SWNS
10:34AM BST 28 Sep 2010

Stephen Forse, 41, spotted the rodent squashed into the crusts of the Hovis Best of Both loaf.

The animal was missing its tail, raising fears it might already have been eaten.

Premier Foods, which makes the bread, was fined £16,821.14 after the firm admitted it had failed to ensure all stages of food production were protected against contamination.

http://www.telegraph.co.uk/news/newstopics/howaboutthat/8029591/Mouse-found-baked-into-loaf-of-bread.html

It was taken and used in a vicious campaign against Gardenia.


Photo: SWNS, taken from http://www.zimdiaspora.com

www.gardenia.com.my – 460 × 288 – Search by image

Perpectuated falsehood 2: Gardenia bread with rat embedded.

aa

Malaysian Insider

Court dismisses defamation suit over dead lizard in bread

December 18, 2013

A Sessions Court has dismissed a defamation suit filed by a bread manufacturer against a consumer who held a press conference to highlight a dead lizard he had found in a loaf of bread.

Judge Sabariah Othman in her ruling said the plaintiff, Gardenia Bakeries (KL) Sdn Bhd, had failed to prove the elements of defamation in the defamation suit against 42-year-old Lau Kian Eng.

The Star Online reported that Othman dismissed the suit with costs to be specified later.

On August 6, Gardenia sued Lau, a human resource trainer, claiming that Lau had defamed the company in articles published in five Chinese-language newspapers.

The plaintiff claimed the words and photographs published in the articles implied the plaintiff had produced and sold unclean and unhygienic products to the public.

On March 28, Klang MP Charles Santiago held a press conference where Lau gave statements regarding a dead lizard he had found in the bread packaging.

In Lau’s defence, he had never mentioned the name of the brand, and photos of the packaging were blurred. – December 18, 2013.

http://www.themalaysianinsider.com/malaysia/article/court-dismisses-defamation-suit-over-dead-lizard-in-bread

Bread is not just bread, and rice is not just rice. All over the world, these basic necessities, like everything else, become messily intertwined with the very fabric of society.

BREAD

The market leader for bread is Gardenia, owned largely by Bernas, Padiberas Nasional Berhad (BERNAS), a company listed on the Main Market of Bursa Malaysia.

Syed Mokhtar al-Bukhary controls Bernas.

He is the richest Bumiputra corporate figure in Malaysia. With involvement in diversified business areas which include transportation and logistics, plantations, property development, defense and armory as well as engineering and power generation, he has a net worth estimated to be US$1.7 billion according to Forbes,making him the 8th richest Malaysian.

(Wikipedia)

RICE

Bernas has a substantial chunk of the domestic paddy and rice industry.

BERNAS and its group of companies are involved in the procurement and processing of paddy; as well as the importation, warehousing, distribution and marketing of rice in Malaysia. BERNAS currently controls about 24% of the paddy market and 45% of the local rice demand.

It seeks to expand, and in doing so, it is PERCEIVED to either force out or buy out Chinese companies.

Over the next few parts, I will reveal how bread and rice ARE PERCEIVED as being increasingly under the control of crony companies, that is, businesses friendly to, or proxies of, UMNO.

Truth should matter but, in reality, due to race-tinted perception, truth dies an easy death.

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BREAD, PRESERVATIVE AND FUNGUS

A FRIEND SENT ME HIS FINDINGS OF RESEARCH DONE ON THE SUSCEPTIBILITY OF CERTAIN BRANDS OF BREAD TO FUNGUS.

I have labelled his three brands as X, Y and Y. The report has also been edited.

This unbiased bread experiment was done to test the amount of preservatives present for the bread we can find in any supermarket and/or convenience store. 

The photo shows the outcome after 4 weeks.

Conclusion from the experiment:

1st row – Bread from Firm A. Fungus developed immediately after the expiry date. Photos show that after 1 week, fungus was widespread.

2nd row – Bread from Brand B. Small amount of fungus started to develop one week after expiry date..

3rd row – Bread from Brand C. Trace of fungus 3rd week after it expired.

Now you can do your own judgement. Which bread has the least preservatives and safe to consume. Which one has the most preservatives? find out from the photo.

bread

WHICHEVER BRAND YOU EAT, DO THE TEST YOURSELF. IT’S SIMPLY DONE. LEAVE A SLICE UNEATEN AND KEEP IT UNDER A COVER. WAIT AND SEE HOW LONG BEFORE FUNGUS APPEARS.

The longer it takes for fungus to form, the more the preservative. Not so good for you!

de minimis

Friday, May 10, 2013

Sakmongkol AK47

First of all, I wish to offer my congratulations to my friend and brother blogger Sakmongkol AK47 aka Dato’ Mohd.Ariff Sabri bin Hj. Abdul Aziz for winning the Parliamentary seat of Raub. As you may know, Dato’ Sak stood as a DAP candidate.Anyone who knows Dato’ Sak or, who has read his body of writings will know that Dato’ Sak will not be a token Malay in the DAP. He will roar as a true Malaysian! Of that, I have no doubt

The blogging community has sent yet another fraternal brother to the Malaysian Parliament.

Second, I understand that access to Dato’ Sak’s popular blog has been thwarted by unsavoury and cowardly third parties. You may wish to access his blog at http://sakmongkol.blogspot.ru/You can also access Dato’ Sak’s blog by using .jp or .kr or any country domain listed in the world.

http://ctchoolaw.blogspot.com/2013/05/sakmongkol-ak47.html

Sakmongkol
Syed Mokhtar who owns 30% of Gardenia may be an UMNO crony and enjoys benefits therefrom from other business interests but does not enjoy any subsidy benefits as does The Italian Baker. The Italian Baker is more of an UMNO crony than Syed Mokhtar in this instance.

Malaysian Insider

Side Views

The Gardenia vs Massimo bread war (Part 2 of 3) – Sakmongkol

July 26, 2013

Bread war.

When I wrote about the bread war between Gardenia and Massimo, there were a number of comments sent in, stating why they prefer one bread brand over the other.

Since 2011, the bread consuming public became participants to a race war fought through the common bread. Chinese internet readers were encouraged to reject Gardenia because the company is owned by Syed Mokhtar an UMNO Crony.

Ownership of Gardenia became more bizarre when it was said to be owned by Rosmah Mansor who was also later reported to be the CEO. From there, Rosmah Mansor vanished from the scene because Gardenia’s new owner is Dr Mahathir. In other words, UMNO gallery of rogues were lined up to discredit Gardenia.

The truth of the matter is, Gardenia bread is cheaper in terms of value for money. For the same price, consumers get more. And the wheat germ bread is still priced at the introductory price of RM2.50 since 2 years ago!. How is it possible for Massimo to maintain that price?

It can because not many people know that it enjoys unfair advantage in the cost of inputs. Massimo is 100% owned by FFM- Federal Flour Mill.

FFM is enjoying the lion’s share of subsidies by the government. Haha- it now seems that the Italian Baker which produces the Massimo bread and is owned by FFM is more of a crony to the BN government. Its gets the lion’s share of subsidies and because of that, it can maintain the introductory price of its wheat germ bread at RM2.50!.

Now we know that FFM a flour miller is the 100% owner of The Italian baker which produces Massimo. It can run with the hare while hunting with the dogs.

It gets subsides from the BN government, while Gardenia which is a bakery and does not own a flour mill does not get subsidies.

Syed Mokhtar who owns 30% of Gardenia may be an UMNO crony and enjoys benefits therefrom from other business interests but does not enjoy any subsidy benefits as does The Italian Baker. The Italian Baker is more of an UMNO crony than Syed Mokhtar in this instance.

The UMNO haters and the closet racists should reject Massimo then if hatred for UMNO was the basis for preferring Massimo over Gardenia. – sakmongkol.blogspot.com, July 26, 2013.

* This is the personal opinion of the writer or publication and does not necessarily represent the views of The Malaysian Insider.

http://www.themalaysianinsider.com/sideviews/article/the-gardenia-vs-massimo-bread-war-part-2-of-3-sakmongkol

Malaysian Insider

Side Views

The Gardenia vs Massimo bread war – Sakmongkol

July 13, 2013

While our PM talks about 1Malaysia, it has not gained traction on the ground.

Only in the media, one sees universal but unfortunately clueless acceptance of the concept.

On the ground, the story is quite different. We are faced with a cynical public that sees everything that affects our daily life in terms of race.

It has now extended into economics and business.

The silent bread war.

Most of the public is not even aware that there is a bread war going on.

On one side is Gardenia said to represent Umno bread and Massimo, the brand produced by Uncle Bob Kuok’s business group.

I was not aware about the war between the Gardenia brand and the Massimo brand until quite recently.

I recently heard about the matter when it was mentioned in Parliament.

It got the attention of Anwar Ibrahim who was reported to have mentioned that Gardenia bread has increased its price.

This prompted an in-passing reply from a Barisan Nasional backbencher stating that he received an official statement from Gardenia bread, that it has not increased its price.

Gardenia bread is selling at RM3.20 a loaf compared with Massimo selling at RM2.50.

The RM2.50 was supposed to be a promotional price. It has stayed at that level for 2 years. Nobody asked how can it do that?

The answer is they can because they sourced their flour from their own mill.

Federal Flour Mill (FFM) owned by Robert Kuok.

In addition, not many people know that all flour millers get millions of ringgit in subsidy from the BN government.

FFM gets some RM80 million in subsidies as a flour miller.

One, they source from their own mill.

Two, they can pass the RM80 million subsidy from the government to consumers.

Consumers can enjoy Massimo bread at RM2.50, courtesy also of the Umno-led government.

Gardenia does not have its own flour mill.

It does not enjoy government subsidy.

It sells its premium wheat germ bread at RM3.20 a loaf.

Why has the battle gone overboard so as to drag the innocent bread consumed by whomever who wants to, into a business involving the various communities in our country?

Gardenia is said to represent the Malay bread while Massimo represents the Chinese bread.

Gardenia is 30% owned by Syed Mokhtar Al-Bukhary while Massimo brand is owned by Robert Kuok.

When Bernas was taken over by Syed Mokhtar, the 30 percent ownership vested in him automatically.

That is the extent of his ownership.

He got ownership through Bernas.

So my question is why make the innocent bread suffer because of our politics?

This will be explored in the ensuing article. – sakmongkol.blogspot.com, July 13, 2013.

* This is the personal opinion of the writer or publication and does not necessarily represent the views of The Malaysian Insider.

Others’ bread is too salt – the Gardenia vs Massimo bread war – Sakmongkol

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BREAD: MASSIMO OR GARDENIA? THE MATTER OF CRONY COMPANIES, FIRMS SET UP BY UMNO OR BELONGING TO CRONIES OF UMNO.

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Sunday 20 May 2012

I first tried Massimo bread in mid-December 2011 (last year). It has been just over 5 months and I have not switched back to Gardenia. It is still rm2.50 a loaf for the bread with wheat germ. It is true that it is not as substantial as Gardenia bread with wheat germ but I find the latter too substantial.

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You can vote which bread you prefer, Gardenia, High 5 or Massimo. Just click on the link and scroll down. The votes are in favour for Massimo so far.

Where can I buy Massimo Bread? No worries, it will hit your regular bread vendors very soon. I got mine at my usual newspaper vendor who sells bread as well.

mumsgather.com/2011/08/01/massimo-bread-or-gardenia-bread – Cached

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Makers of bread: Perception is almost everything

I eat nasi lemak as it’s delicious but I avoid the ones that are too lemak. Nothing to do with who makes it, Malay or Chinese. I love the mee rebus and rojak that the Mamak sells at a Chinese coffeeshop. I haven’t found any Chinese man who makes a better product.

Satay? A Chinese man in Ipoh Garden sells them at 50 sen each; each stick is the biggest you can get it. The Malay man sells them at 60 sen each and his satay is too sweet for me. I order satay on the basis of price and taste.

As for roti canai, the Mamak makes better roti canai than…well, who else makes it? No one else that I know of.

What’s my point? It’s simply that, like almost all Chinese who are Malaysians, I love good food and will frequent stalls and shops that offer good food regardless of whether the seller/owner is Malay, Indian, Chinese, Mamak or Australian. Yes, there is an Australian who makes extremely delicious pies. He’s married to a Chinese woman. We enjoy his pies once a fortnight.

When it comes to bread, I used to buy Gardenia white, not High 5. Gardenia was slightly better tasting. Eventually, I gave up on bread. White isn’t healthy for me. However, recently, a new bread arrived, Massimo. At RM2.50, the loaf with wheat germ is good for my health, the cheapest and suits my taste-buds. My wife likes it, too. Thus, it is Massimo for us. High 5 lowered its price to RM2.80 today (January 2) but I still like the taste of High 5 the least of the three. If High 5 lowers its price to RM2.20, it won’t matter to me. Massimo tastes better.

I eat Massimo for two reasons: it has the lowest price and best taste. It has nothing to do with ownership or whether the firm is a crony company. If Massimo raises its price to RM3.50, I would have to consider Gardenia bread again. The price, as well as taste, is important.

Unfortunately, many people eat Massimo because it is the cheapest, most delicious and, in their belief, made by a Chinese-owned firm, not by a crony company. They boycott Gardenia because, in their perception, it is made by a crony company. That’s what they have decided. They perceive things that way, and they act accordingly.

Which takes us to a very powerful statement, a sociological dictum: when people define a situation as real, it is real in its consequences. (W.I. Thomas, Polish sociologist)

No matter how the owners of Gardenia may attempt to project themselves as not a crony company, the definition of the situation of many bread-buyers/eaters is that it is a crony company. That perception is almost impossible to change.

My advice to Gardenia is not to waste money on adverts but to spend the money in a more worthwhile way: produce a better bread at a lower cost. Then, charge less, far less, than Massimo.

If Gardenia sells a more delicious loaf and at a lower price, they may just be able to get back some of the lost sales.

I, for one, would then buy Gardenia.

Blogger

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You can read this also in The Malaysian Insider

JAN 3 — I eat nasi lemak as it’s delicious but I avoid the ones that are too lemak. Nothing to do with who makes it, Malay or Chinese. I love the mee rebus and …

www.themalaysianinsider.com/sideviews/article/makers-of… – Cached

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GARDENIA’S NEW PACKAGING!


a

Pembungkusan baru Gardenia Bonanza baru-baru ini dikeluarkan dengan tujuan kekeliruan. Hari ini saya pergi kedai runcit untuk membeli roti. Malangnya tertipu, sampai rumah baru melihat packing tu..baru nampak tulis “Gardenia.com.my” kat bhg bawah, bungkusan roti asal tu dah tukar, mereka nak kelirukan pengguna.
Jom sebarkan luas seruluh Malaysia. !

Memboikot semua produk UMNOprono!

Gardenia new packaging Bonanza recently released with the purpose of confusion. Today I went to the grocery store to buy bread. Unfortunately fooled, getting a new house look new look packing tu .. write “Gardenia.com.my” kat below part, the original bread packaging change that’s done, they want to confuse consumers.
Let’s spread wide seruluh Malaysia. !

Boycott all products UMNOprono!

—–

Voice of America

News / Asia

Malaysian Ethnic Dispute Centers on Bread

Gardenia and Massimo bread are seen on the shelf of a Malaysian store in Kuala Lumpur.

TEXT SIZE
Yong Yen Nie

Last updated on: January 17, 2012 7:00 PM

A dispute over bread has become a minor source of friction between Chinese and Malays in Malaysia.

The peculiar controversy began following an online campaign of emails asking the Chinese community to boycott the consumption of Gardenia bread, Malaysia’s most popular brand..

Gardenia, whose major shareholder includes Syed Mokhtar al-Bukhary, a prominent Malay tycoon, faced allegations that it received directions from its major shareholder to stop buying flour from Federal Flour Mills, owned by a Malaysian-Chinese tycoon, Robert Kuok.

As such, Malaysian Chinese are urged to stop eating Gardenia bread but turn to Kuok’s new bread brand, Massimo, instead. The Massimo bread is manufactured by Federal Flour Mills.

Kuok, who is on the Forbes list for being the richest man in Malaysia, made his fortune from commodities such as sugar, flour and palm oil as well as major investments abroad, believed to be out of discontent with the government’s ethnic-centric policies as well as the rise of other opportunities.

Gardenia and Massimo bread are seen on the shelf of a Malaysian store in Kuala Lumpur.

www.voanews.com/english/news/asia/Malaysian-Ethinc… – Cached

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The Star
Sunday January 8, 2012

When bread has race

By RASHVINJEET S.BEDI
rashvin@thestar.com.my

Boycott campaigns of products based on race and politics only shows the shallow-mindedness of some Malaysians.

GARDENIA or Massimo? Roti Benggali or Roti Boy? Mexican bun or French loaf? Walk into any Malaysian home and you are bound to come across a loaf of bread. Whether it’s white or wholemeal, bread is a big part of Malaysian lives.

Boycott campaigns of products based on race and politics only shows the shallow-mindedness of some Malaysians. GARDENIA or Massimo? Roti Benggali or Roti Boy? Mexican …

thestar.com.my/news/story.asp?file=/2012/1/8/nation/… – Cached

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ASIAONE

Malaysia’s Gardenia: We make bread, not enemies

Gardenia says in its full-page advertorial that it buys flour from certain sources based on ‘commercial reasons’.
The New Paper
Monday, Jan 02, 2012

Malaysian breadmaker Gardenia is facing a storm of protests after netizens called for the boycott of its products.

The netizens claim that the company is discriminating against one of its suppliers for “racial reasons”.

They have also alleged that the company is owned by “an Umno crony”. Umno is the largest party in the Barisan Nasional ruling coalition.

To make its side of the story heard, Gardenia Bakeries (KL) has taken out full-page advertisements in English dailies, refuting the claims.

One e-mail read: “Let’s support the new Massimo bread by Robert Kuok and boycott Gardenia bread owned by Umno crony, Syed Mokhtar Albukhary’s Tradewind group.”

www.asiaone.com/News/AsiaOne%2BNews/Malaysia/Story/A1…

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Massimo vs Gardenia

I have received no less than 5 emails with the following message:

“Let’s support the new Massimo bread by Robert Kuok and boycott Gardenia bread owned by UMNO crony, Syed Mokhtar’s Tradewind group. Massimo bread has finally arrived in Penang. During promotion the wheat gem bread is sold at only RM2.50 as oppose to RM3.20, go check it out.

http://theitalianbaker.com.my/bread.html

No, I don’t think we should boycott any product or service based solely on the above crony reason. I would buy Massimo bread if it is conveniently available, fresh, tasty and comparatively cheaper than Gardenia. If for the same type of bread, the price difference is as stated, then there is no need to call for a boycott as the market will adjust itself. Sometimes, when in need, we might not even have a choice, like what we used to watch on television in places of famine. Similarly, I would avoid buying breads from The Loaf, not because I dislike Tun, but because from what I hear, they are much more expensive. Anyway, it would be silly to think Tun needs returns from the venture. This reminds me of Tun Daim’s cocky statement about his gains from the stock market as for weekend spending or something to that effect.

I have received no less than 5 emails with the following message: “Let’s support the new Massimo bread by Robert Kuok and boycott Gardenia bread owned by UMNO crony …

negarakita.com/Post-302523-Massimo+vs+Gardenia – Cached

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At first MASSIMO was in the market i taught it was a new bread on the market. Also there is a lot of offer out there selling lower than the cost price …

jimmyteh90.blogspot.com/…gardenia-and-support-massimo.html – Cached

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Asia Views

Gardenia row points to rising ethnic tension as economy bites PDF Print E-mail

Malaysia

KUALA LUMPUR, Jan 3 — With surging prices leading to belt-tightening, Malaysians are now more inclined to point the finger at each other and frame disputes through racial lenses.

Analysts told The Malaysian Insider the recent campaign to boycott Gardenia bread over allegations it is a racist and “crony company” reflects the reality in the country where nearly all facets of life are seen from a racial standpoint.

Gardenia Bakeries was forced to take out advertorials last week to deny it had been directed by Padiberas Nasional Bhd (Bernas) to stop buying flour from Federal Flour Mills Bhd (FFM) for allegedly racist reasons.

Its decision was sparked by a drop in sales of its popular Gardenia bread as many Chinese Malaysians opted for a new brand in an apparent reaction to a campaign on Facebook and email that was also spread through text messages.

Bernas is owned by Tan Sri Syed Mohktar Al-Bukhary, while FFM is controlled by Hong Kong-based Malaysian tycoon Tan Sri Robert Kuok.

Gardenia Bakeries was forced to take out advertorials last week to deny it had been … Bernas is owned by Tan Sri Syed Mohktar AlBukhary, while FFM is controlled by Hong …

www.asiaviews.org/index.php?option=com_content&view=… – Cached

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5 Responses to Bread: Gardenia and Massimo

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