Falling Newspaper Readership: Irreversible?


PEOPLE ARE MOVING TO ONLINE NEWSMEDIA FROM NEWSPRINT. This is a worldwide trend, and seemingly irreversible.



Ailing papers offer free tablets to boost subscription

With the raging battle in the print media and drop in circulation, four newspapers are planning to give out Samsung or Huawei tablets to boost their subscription sales.

The four-member media alliance is The Malay Mail, Oriental Daily, Sinar Harian and Makkal Osai.

Last week, Nielsen Media Index in its latest survey indicated a circulation drop ranging from 10 to 40 percent among the country’s leading mainstream newspapers.

The reduction was attributed to the backlash from the 13th general election as a result of lopsided news reports in the run up to the GE in May.

Redberry Group Commercial director Rajjish Verronn said the media alliance is finalising plans to push up its sales and make an attractive offer that’s hard to refuse.

“We are in the process of working out costs, the brand of tablet, studying the readership market and improving the quality of the content to attract our readers,” he told Malaysiakini at the launch of The Malay Mail’s 200,000 copies of the weekend edition in the Klang Valley yesterday.

A total of 200,000 copies, Verronn said, will be distributed free every Friday with a bumper Weekly Runner that is packed with one week’s content on community happenings, arts and culture, entertainment, motoring, sports, health and wellness.


The Weekly Runner was launched outside Lot 10 at noon with zombies, pajama girls and conjoined twins to engage the public’s curiosity.

Ailing papers offer free tablets to boost subscription

Malaysian Insider

As circulation drops, two Malaysian media groups trade barbs

October 12, 2013

Two Malaysian media groups are slagging off each other with analyses this past week that show their opponents are weakening with falling circulation and readership figures amid rising competition for influence in the local market.

On October 5, MCA-owned The Star reported that business weekly The Edge had its market share sliced off since Focus Malaysia entered the market 10 months ago.

Today, The Edge’s owner Datuk Tong Kooi Ong wrote an analysis in the weekly that said the English daily’s business model will not work as online news portals will chip away its advantage.

Calling it ugly, Tong hinted at The Star’s future when he also blogged that the daily had “a fantastic business model that generated growth in sales and profits for over twenty years. It pays good dividends, while accumulating huge cash in the bank”.

“From an underdog, it became the Establishment,” the respected businessman said in his tongkooiong.com blog, noting that it has now lost its appeal as shown by falling circulation and readership figures.

“Going forward, it will get worst. More changes to technology and new players will reduce further its value proposition. What works in the past will no longer work going forward. I wonder if the management is aware?” he asked in his blogpost.

The Star last week highlighted The Edge’s falling figures, saying that its business section StarBiz was ahead with “its mass circulation of average 300,000 copies with readership of close to 1.7 million while its online version has over 3 million unique visitors monthly”.


Utusan, BH, Star, NST circulations drop

Posted by on 6 September 2010

Utusan has been very much in the news for its sensationalist and racially tinged reporting. Less well known is the fact that the paper’s circulation has been sliding over the last four years.

According to Audit Bureau of Circulation (figures for West Malaysia publications for the period ending 31 December 2009), Utusan Malaysia’s daily circulation has dropped 21 per cent from 213,445 in 2006 to 169,548 in 2009.

Berita Harian too fell from a circulation of 203,704 in 2006 to 154,868 in 2009 – a fall of 24 per cent. But the circulation of sister paper Harian Metro, like that of Kosmo!, jumped from 249,575 to 358,676 in the same period.

Mainstream English-language papers have not been spared the gloomy figures. The Star’s circulation has fallen from 310,008 in 2006 to 286,857 in 2009. Likewise, New Straits Times sales have slumped from 139,468 to 111,158 in the last four years.



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