Online petition against RAPP Malaysia for producing fear-mongering and patronising ads for BN.

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*An anonymous group has created a Chinese-language video criticising the MCA election advertisements, which has been circulating online.

Radio 988 DJs air protest against MCA election adverts

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*988 station is owned by the MCA-controlled StarPublications (M) Bhd

Malaysiakini

Radio DJs’ silent protest over MCA’s negative ads
11:04AM May 1, 2013

Deejays at the Chinese radio station 988 have posted black-and-white pictures of themselves on their official Facebook fanpages in a silent protest against MCA’s election campaign advertisements aired by the station.

Some of them have also posted these pictures on their own Facebook pages with the message, “We exercise our own discretion. The station’s advertisements do not represent our stance.”

NONEMalaysiakini has been given to understand that the DJs are unhappy with the 988 for broadcasting a number MCA’s negative advertisements over the radio station, which they feel are libellous and will sow fears among their audience.

These advertisement include one that says “a vote of DAP is a vote for PAS”, and that once Pakatan is in power, it will hamper the growth of the country’s economy and implement hudud.

Insiders say the DJs raised their opposition to the BN election advertisements with the station management before the broadcasts started, but to no avail despite backing from some of their senior managers.

Halt advertisements, say listeners

However, a source stressed that the move was merely the personal action of the DJs and did not reflect the official stance of 988.

MCA’s direct attack on DAP through these advertisements have already drawn the ire of listeners and netizens alike.

A number of them have also expressed their dissatisfaction on the station’s official Facebook page and have demanded that the advertisements be halted.

A check today showed that the black-and-white pictures of the DJs have been removed from the 988 webpage.

It is learned that radio station management issued a notice to all staff stating that the protest action violates company policy and that the black-and-white pictures must be removed by today or disciplinary action would be taken.

988 station is owned by the MCA-controlled Star Publications (M) Bhd.

Radio DJs’ silent protest over MCA’s negative ads

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The Insight: Spending soars as BN sets out to conquer ad space

Published on Apr 25, 2013

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Malaysian Insider

Side Views

Wasting good money on poor advertising — CL Tang

April 27, 2013

APRIL 27 — Ever since Nomination Day on April 20, The Star readers have been inundated with the MCA’s full-colour advertisements, exhorting Malaysians that a vote for the DAP is a vote for PAS.

On a daily basis, there are at least six full pages of such ads. A full-colour page ad in The Star costs between RM30,000 and RM44,800, depending on the page placement. Taking an average of RM35,000 per page, the MCA would have spent more than RM3 million over the course of 15 days. And that’s just for The Star alone.

The sheer extravagance of the MCA’s publicity stunt again illustrates just why it fails to connect with the people it claims to represent; RM3 million could have been better spent on Chinese schools, scholarships, medical bills, etc, things that actually help people. Instead, the MCA is engaged in a distasteful PR blitz that aims to scare the Chinese into not voting for its rival, the DAP. There is not a single thread of information about the MCA’s manifesto and election promises. Zilch.

If the MCA has touched base with the Malaysian Chinese sentiments on the ground, it would have realised just how spectacularly this scaremongering campaign has backfired. It goes to show just how out of touch the party is, throwing massive amounts of cash day after day to propagate a falsehood that a large majority of people refuse to believe.

Poor advertising coupled with a poor product spells disaster for the MCA’s distasteful ad strategy. The MCA should cease this expensive and wasteful campaign immediately before it turns off even more sensible Malaysians. And put this money to better use.

The MCA should realise that a good product sells itself. I guess that’s their biggest problem.

* This is the personal opinion of the writer or publication and does not necessarily represent the views of The Malaysian Insider.

http://www.themalaysianinsider.com/sideviews/article/wasting-good-money-on-poor-advertising-cl-tang/

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Like The Star, Rapp KL links back to the MCA as it is part of the Foetus Group in Malaysia, which also includes Naga DDB, DDB International, Milk PR, Beyond Events, and Vizeum Media Services. Foetus Group’s executive chairman is Vincent Lee, who is also chairman of The Star.

b

Petitioning Datuk Vincent Lee

This petition will be delivered to:

Naga DDB Malaysia, Executive Chairman
Datuk Vincent Lee
Rapp Malaysia, Chief Operating Officer
Lim Wai Yee

Boycott Rapp Malaysia for their GE13 fear-mongering ads

    1. Kevin Bathman
    2. Petition by

      Kevin Bathman

      Sydney, Australia

You would have seen the fear-mongering ads from Barisan Nasional (BN) in the mainstream media.

The print advertisements play on Chinese fears of PAS’ Islamist influence on the one hand, and Malay fears of DAP influence on the other, with the slogan: “A vote for DAP is a vote for PAS,” and vice versa.

“The ads look like they are designed to cause anxiety and fear that the Chinese would lose their culture and education if they vote for DAP,” Masjaliza Hamzah, from the Centre of Independent Journalism (CIJ), told The Malaysian Insider.

“There’s zero concept. Just accusations with no tact or respect. The ads are very patronising, an insult to the people’s intelligence,” said 32-year-old copywriter Kevin, who declined to give his last name. “They forgot the golden rule of advertising. No advertising can save a bad product,” he added.

These racial fear campaigns are the biggest insult to the intelligence of today’s voters. It reflects the mentality and quality of the BN leaders.

It has been exposed by Campaign Asia-Pacific that Rapps Malaysia is responsible for these advertisements. Rapp Malaysia is a part of Naga DDB Malaysia.

Let’s ensure the clients from Rapp Malaysia and Naga DDB are aware of their agency’s irresponsible and fear-mongering ads for Barisan Nasional.

Rapp Malaysia
Digi
Pfizer
Wyeth
Michelin 

Naga DDB Malaysia
Panasonic
Tourism Australia
Hard Rock Cafe Kuala Lumour
Bata 

Pease forward a letter to CEOs of these companies to advocate them to review their advertising business with Rapp Malaysia and Naga DDB.

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THE ONLINE PETITION

To:
Datuk Vincent Lee, Naga DDB Malaysia, Executive Chairman
Lim Wai Yee, Rapp Malaysia, Chief Operating Officer
Your agency RAPP Malaysia (and its parent company NAGA DDB Malaysia) has been producing fear-mongering and patronising ads for BN.Malaysians deserve more and these ads are truly an insult to the people’s intelligence. Stop using racial and religious tactics against Malaysians.

Sincerely,
[Your name]

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https://www.change.org/petitions/boycott-rapp-malaysia-for-their-ge13-fear-mongering-ads

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Malaysiakini

Online petition grows against agency behind BN ads

Rapp, a communications company owned by Foetus International, has come under fire for creating a series of incisive political advertisements for the BN.

The ads have irked netizens enough to make them initiate a petition after it ran extensively in mainstream newspaper The Star and other newspapers since last Sunday, and had been circulated widely on Facebook.

NONEQuoting unidentified sources, trade magazine Campaign Asia-Pacific reported that Kuala Lumpur-based Rapp was said to be the agency which created the ads, insinuating that a vote for DAP in the 13th general election would be the same as endorsing PAS.

This drew much flak from the Malaysian online community with 648 so far signing an online petition calling for advertisers to stop using racial and religious tactics against Malaysians.

Go to KiniBiz for more.

Online petition grows against agency behind BN ads

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MSN Election Special

Thu, 25 Apr 2013 02:15:00 GMT | By Emily Ding, The Malaysian Insider

GE13: Fear-mongering ads against Pakatan could backfire

Emily Ding reports for The Malaysian Insider.

MSN

KUALA LUMPUR, April 24 — Barisan Nasional’s (BN) advertisement campaign in newspapers is peddling racial fear against Pakatan Rakyat (PR) but could backfire in the May 5 general election, say industry insiders and opposition politicians.

A few of the print advertisements play on Chinese fears of PAS’ Islamist influence on the one hand, and Malay fears of DAP influence on the other, with the slogan: “A vote for DAP is a vote for PAS,” and vice versa.

An advertisement in the MCA-owned The Star depicts a rocket shooting into the sky only to reveal the PAS moon logo in its wake, with the message: “The power behind DAP is PAS. First their flag. Tomorrow their fundamentalist principles?”

“The ads look like they are designed to cause anxiety and fear that the Chinese would lose their culture and education if they vote for DAP,” Masjaliza Hamzah, from the Centre of Independent Journalism (CIJ), told The Malaysian Insider.

“There’s zero concept. Just accusations with no tact or respect. The ads are very patronising, an insult to the people’s intelligence,” said 32-year-old copywriter Kevin, who declined to give his last name.

“They forgot the golden rule of advertising. No advertising can save a bad product,” he added.

http://news.malaysia.msn.com/elections/ge13-fear-mongering-ads-against-pakatan-could-backfire

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Agency Behind Controversial #GE13 Political Ads Revealed

0 April 26, 2013

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They’ve found the people behind it all.

Marketing agency Rapp Kuala Lumpur is said to be the agency behind controversial print election ads for a political party, the Malaysian Chinese Association (MCA). The MCA is part of Malaysia’s ruling coalition, Barisan Nasional (National Alliance), and is a majority share-holder in national English daily The Star, which has been running the print ads.

According to multiple sources who requested anonymity, the agency that created the ads is Rapp Kuala Lumpur. Campaign Asia-Pacific tried to reach out to Lim Wai Yee (COO at Rapp KL), via email and mobile, but no reply was received by press time.

Like The Star, Rapp KL links back to the MCA as it is part of the Foetus Group in Malaysia, which also includes Naga DDB, DDB International, Milk PR, Beyond Events, and Vizeum Media Services. Foetus Group’s executive chairman is Vincent Lee, who is also chairman of The Star.

The ads have drawn the ire of Malaysia’s online community for the insinuations it makes about MCA’s rival, the Democratic Action Party (DAP) and its ties to the Pan-Malaysian Islamic Party (PAS). DAP decided to stand for election under the banner of PAS in Peninsular Malaysia after the Registrar of Societies announced on 18th April that it would no longer recognise DAP.

You Support PAS When You Support DAP General Election Ad

“You Support PAS When You Support DAP”

One ad in particular, which ran Sunday, a day after nomination day, has been shared on Facebook more than 1,300 times with posters condemning the move as “childish”, “disgusting”, and “the act of scum”.

DAP PAS BN Political Ad General Election Ad

One industry veteran told Campaign Asia-Pacific that the agency which created the ad “crossed a line”, while another said that the ads were “not only annoying but people are furious”.

http://hype.my/2013/04/agency-behind-controversial-ge13-political-ads-revealed/

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