‘Alex’ and ‘Sarah’ tell of the sweet life of sugar babies in the ‘sugar bowl’…


Women tell of sweet life in the ‘sugar bowl’

Ainaa Aiman – February 24, 2021 7:00 AM

PETALING JAYA: The Sugarbook mobile and website platform came under the spotlight last week, with its founder claiming more university students were getting involved in the “sugar baby-sugar daddy” trade as a result of the Covid-19 pandemic.

The founder has been arrested and several politicians have even called for the website to be banned. But will that stop the trade?

No, say two women who have been involved in the industry. They say the tentacles of the underground industry are long and many, with deep networks among political and private elites.

“Sugarbook being banned, in my opinion, is not much of an issue to those who are used to the scene or sugar daddies who are actually really rich. The ‘sugar-bowl’ has existed way before the internet,” one of them said.

The “sugar-bowl” refers to the supply and demand of those in the shadow industry.

The former sugar baby, who calls herself Alex, said she would get approached for a job via Twitter. There would also be job listings advertised in certain WhatsApp groups.

However, she said sugar baby platforms were much safer for the girls than many other avenues available for them to make some easy money.

“It becomes more dangerous for us, and these (Sugarbaby) websites regularly do background checks on the sugar daddies (the men paying for the services).

Alex herself did not come from a well-to-do family and needed cash to spend when she started university.

“I just wanted money and I figured I could capitalise from my good social skills. I can’t exactly get a job because my schedule is so packed and I would only be able to work weekend shifts if I worked part-time,” she said.

The upside of these arrangements was getting some sort of relationship with the extra financial benefit. “Sometimes it can even be a nice friendship,” she said.

“You’re not pushed into sex or anything at all – that is on your own terms. Having platforms like Sugarbook just connects you to people with money or connections.”

She added that the backlash against Sugarbook and sugarbabying was misdirected, adding that the focus should be on youth unemployment.

“University fees and books are so expensive, not to mention if you have to pay rent outside and pay for transportation as well.

Another woman who only wanted to be known as Sarah said she has never done anything sexual throughout her experience as a sugar baby.

“When I did talk to them (sugar daddies), it was about politics or common interests. I felt like I was being paid to sit and look pretty but also be a friend.”

Her income, she said, would depend on how often sugar babies could get a “party job”.

A party job is where a group of girls accompany certain men at private parties, usually at swanky clubs and lounges.

But these jobs were not reliable, she said, as many girls wanted them.

Meanwhile, she added that the girls who choose to be sugar babies were not only women in need of extra income – some also entered the industry for the promised glamour and luxury. Many young foreign and local girls have been able to afford lavish lifestyles as a result.

She observed that sugar babies from Ukraine and Russia lived really “nice lives”, staying in fully-paid-for apartments, getting pretty clothes and dinners at expensive restaurants.

For theole article:



No sugarcoating: Unfair to categorise sugar babes based on tertiary institutions

By Bernie Yeo

AMIDST the brouhaha surrounding the controversial Sugarbook application and the recent decision by Malaysia’s internet regulator to block access to the website, the fact that it is unfair to categorise sugar babies based on which university they attend is something that seemed to have slipped most people’s minds.

Rather than categorising them in such a manner, shouldn’t age and background be fairer factors used to analyse how and why these students end up as sugar babies in the first place?

After all, the pursuit of academia is a matter that should not be taken lightly, and it is simply illogical to link tertiary institution students to such a mutually-beneficial arrangement.

In other words, how are sugar babies and that they go to school even related in the first place?

Sugarbook, by publishing such a list, is hardly doing anybody any justice. Let’s apply logic here for a minute.

Why would any student provide accurate personal details of themselves when applying to become a sugar baby, especially their names and where they go to school?

As many people use pseudonyms these days, who is to say that the personal details provided to Sugarbook are legit and not faked?

More importantly, if their real personal details were exposed, wouldn’t this be detrimental to their current status, reputation as well as their academic pursuit?

Furthermore, sexual arrangements between consenting adults are matters to be kept strictly away from academia, regardless if the sugar babies are nurses, accountants or lawyers.

Do not lose sight of the main point, which is their financial needs, not their current jobs or status.

Rather than just targeting the sugar babies, shouldn’t sugar daddies be equally, if not more, exposed in this controversy?

After all, they are the ‘givers’, and they were the ones who created the demand for sugar babies in the first place. – Feb 17, 2021


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