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26 September 2017
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Malay Mail OnlineVerified account @themmailonline
The Facebook advertisement featured the image of a woman whose bosom appeared to be showing, accompanied by the caption ‘OMG! (tap to see)’. ― Facebook screenshot
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But by tapping the picture, the full image actually shows her holding the numbers “99” on her chest. The figure refers to the airline’s cheap fare rate.
“You are not seeing things! 10,000 seats from RM99,” read the caption of the full image.
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Read more at http://www.themalaymailonline.com/malaysia/article/airasia-removes-sexist-facebook-ad#IkOj5tt7xm3zl25S.99
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AirAsia under fire over sexually suggestive ad
The advertisement, which features a cartoon of a woman with two semi-circles on her chest area, has been deemed inappropriate and ‘primitive’ by social media users.
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PETALING JAYA: Low-cost airline AirAsia has come under fire from social media users over an advertisement deemed sexually connotative.
The advertisement, posted on AirAsia’s Facebook page today, features a drawing of a woman with two semi-circles on her chest area.
A caption above her head reads: “OMG! (tap to see)”.
Only when the thumbnail is clicked is it revealed that the semi-circles are the tops of two figure nines, which the woman is holding up to show “99”.
At the bottom of the picture, a line reads: “You’re not seeing things! 10,000 seats from RM99. Book @ airasia.com.”
The advertisement was slammed for its suggestiveness, with 137 comments and 72 shares at the time of writing.
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In a statement following the backlash, AirAsia said the advertisement had been removed upon review.
It also apologised for the inconvenience caused.
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Malay Mail OnlineVerified account @themmailonline
AirAsia removes sexist Facebook ad
“AirAsia is aware of the feedback received towards an advertisement posted on its Facebook page which has since been removed upon thorough review.
“AirAsia would like to apologise for the inconvenience caused by the advertisement,” it said in a statement.
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Read more at http://www.themalaymailonline.com/malaysia/article/airasia-removes-sexist-facebook-ad#IkOj5tt7xm3zl25S.99
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