KUALA LUMPUR, Dec 8 ― An advertisement for a product promising to increase a woman’s breast size from a “B” to “D” cup has earned local beauty and health firm D’Herbs Holdings vitriol from Internet users who panned the promotion for being discriminatory and lewd.

The clip posted last week on the MuahSetapak.com Facebook page has since been shared over 6,500 times, liked by over 2,700 people, and triggered a flurry of comments from users, many of whom said the advertisement was degrading to women and akin to pornography.

Some users, however, questioned the authenticity of the video.

In response, Liana Rosli, the woman who played the wife who consumes the breast enhancement powder in the advertisement, confirmed that it was created to promote “Payu Up Collagen” by D’Herbs and that she was paid RM400 for the role.

Liana, who is the daughter of another known local actress Normah Damanhuri, said that she had not expected that the video would go viral on social media or receive such criticism.

“I was aware we were shooting for this product. But I did not expect it would go viral the way it did.

“At this time, I cannot comment further as I do not want more people to get sensitive about this issue,” she said when contacted by Malay Mail Online’s ProjekMMO team.