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The tweet carried a blue “verified” check mark, a badge that Twitter had used for years to signal an account’s authenticity — and that Twitter’s new owner, Elon Musk, had suddenly opened to anyone, regardless of their identity, as long as they paid $8. https://t.co/7J6UKHUOSB
— The Washington Post (@washingtonpost) November 14, 2022
By Friday morning, Eli Lilly executives had ordered a halt to all Twitter ad campaigns — a potentially serious blow, given that the $330 billion company controls the kind of massive advertising budget that Musk says the company needs to avoid bankruptcy. https://t.co/7J6UKHUh33
— The Washington Post (@washingtonpost) November 14, 2022
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Companies are pausing Twitter ads en masse, maybe forever. Former head of Twitter ad-sales team: @elonmusk "is erratic and unpredictable" and it's "making it really easy for advertisers to say: 'You know what, I don’t need to be here anymore'" https://t.co/1RSKo5dvoE
— Drew Harwell (@drewharwell) November 14, 2022
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Eli Lilly is pulling ads from Twitter after the parody account caused their stock to crash
— Troy Osinoff 🕺 (@yo) November 14, 2022
The company spends $100 million a year on ads
Wonder how many Twitter Blue accounts Elon needs to sell to make up for the loss…
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weehingthong 