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AirAsia tweet blunder causes social media turbulence
Netizens take off into a Twitter frenzy over airline’s backfired attempt to engage with followers
Updated 10 hours ago · Published on 11 Jun 2022 9:09PM
KUALA LUMPUR – While most social media managers go to great lengths to create conversations with their audiences, the administrators of the @airasia Twitter account might have gotten more than they had bargained for today.
Just after 8am this morning, the account tweeted: “What advice will you give a first-time flyer?” followed by the cloud and aeroplane emojis.
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While such a tweet from the average user wouldn’t raise any eyebrows, it definitely piqued the interest of at least a few of the brand’s 3.2 million Twitter followers, who took the opportunity to blast the company over its allegedly poor track record of customer service.
A common theme among the complainants was that one should only fly AirAsia if there was absolutely no alternative.
One user with the handle @bongkersz tweeted: “Don’t fly AirAsia unless you really have no f***ing choice. Like really no f***ing choice.”
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On May 9, Domestic Trade and Consumer Affairs Minister Datuk Seri Alexander Nanta Linggi said his ministry had initiated an investigation into public complaints.
He had said the initial probe found that the issues had occurred since late April and have persisted since, with Tuaran MP Datuk Seri Wilfred Madius Tangau among those to have fallen victim. – The Vibes, June 11, 2022
https://www.thevibes.com/articles/news/63114/airasia-tweet-blunder-causes-social-media-turbulence
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weehingthong 