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The four-minute clip shows a woman whose husband throws her out of the house and divorces her despite her many pleas.
The video alternates between flashbacks of conversations the couple had before their marriage, in which he promises to love the woman even when she is old and wrinkled. However, the present-day reality is far removed from what he promised as he abuses her both physically and verbally.
After she is thrown out of the house, her sister recommends she take the Slimme White beauty drink.
One month later, noticeably fairer and thinner, the woman is seen walking past her husband, who chases after her and apologises for his actions, telling her he still loves her.
However, she tells him to move on, saying she will pray for his happiness.
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September 29, 2017
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WAO slams Slimme White ad on domestic abuse victim
Women’s Aid Organisation says women need respect and equality, not a beauty product that promises fair skin and a flat tummy.
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PETALING JAYA: The Women’s Aid Organisation (WAO) today slammed an advertisement featuring a domestic abuse survivor whose husband begs her to return after she uses a beauty product to make her thinner and fairer.
Calling the Slimme White ad “offensive, unhealthy and irresponsible”, WAO said such advertisements were also “incredibly damaging” as they implied that women who look a certain way deserve abuse, and that their husbands have a right to abuse them.
“Ads like this enable domestic violence.
“The video’s perverse logic is essentially: be pretty and your husband won’t hit you. What an insult to women,” it said in a statement.
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Company defends ad, says it teaches respect for wives
PETALING JAYA: A company that has come under fire for an advertisement deemed as degrading to women, has defended the message behind the slimming and whitening product it promotes, saying it teaches men how to better appreciate their wives.
Speaking to FMT, company director Mohd Faizal Aminuddin of SlimmeWhite Malaysia said the advertisement attempted to show the reality of some marriages and how men had to learn how to appreciate their wives more.
He lamented that a certain blogger had totally misinterpreted the storyline, twisting the original message and claiming that the advertisement degraded women.
He said the company was considering taking action against the English language blogger because of the controversy that had ensued.
“We are going to take action against the blogger as it has gone too far and the original meaning of the ad has been distorted,” he said.
He said the advertisement, uploaded to Facebook on Monday, had received positive feedback and that sales for the Slimme White beauty drink had been encouraging.
“We received a call from a customer, telling us that she was in the same situation and the ad had inspired her to change for the better.
“But it is sad that the message was misinterpreted by some people,” said Faizal.
The advertisement has been shared over 31,000 times and viewed 1.7 million times to date.
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