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in sales, customer outreach,successful rebrand. #WangYibo has huge influences in ent industry, sport industry & street culture, due to his impact as Pro Racer, sk8 player & street dancer. Its a huge win for ANTA & big loss for Nike esp he popular as Nike's God of Wealth pic.twitter.com/WTCGEW2mAN
— Wang Yibo Intl 💚 WYB (@envyofyibo) August 24, 2022
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❌ THEN, many Chinese consumers boycotted Adidas after they agreed to stop sourcing cotton from Xinjiang after reports of HR abuses against Uyghur Muslims.
— Athletic Interest (@AthleticIntrst) September 2, 2022
💰 With China being Adidas's most important market, the reduced sales hit hard.
Then there was the pandemic…😷 pic.twitter.com/ANVSQjxrMa
✅ While other western competitors, like Nike, were also hit by similar problems, they didn't make the same mistakes!
— Athletic Interest (@AthleticIntrst) September 2, 2022
🐲 Mistake 1 was failing to embrace Guochao (国朝)
💻 Mistake 2 was not pivoting to eCommerce sales quickly and effectively enough.
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— simonthong aka kitty poo (@KittyPo80176717) September 4, 2022
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weehingthong 