—

SINGAPORE AIRLINES (SIA)

—

SINGAPORE GIRL is intrinsic to the brand and thus, Singapore Air is almost unthinkable without her. 

…

SINGAPORE GIRL: LYRICS

Singapore girl,
you look so good I want to
stay up here with you forever.
You’re a great way to fly.

You look so good I want to
stay up here with you forever.
You’re a great way to fly.

—

15 November 2015

HIGH PRAISE FOR SINGAPORE GIRL!

Just want to say thank you to her, sorry didn’t take note of her name. We were flying SQ2 HK to SF, on 10 Nov. Her service is exceptional and beyond her duty, she took care of my 3 children, and even help them with the food. She made an effort to ensure chicken is cut into smaller pieces , so that is easier for them to eat. Thank you. !!

* Thanks all for the feedback, all are well taken note of, positive or negative, I did try to read everything, including those from micro news site, respect everyone’s opinions and effort to pen down your point. This is simply a “thank you” note to SQ team which they deserve it, nothing more. And just to share that my daughter was unwell through out the flight, not difficult to see that if a child hold her head like that in the photo, she was indeed tired. All thanks to the team’s extra care, in particularly Ms Gwen (if I get the name right). Services are not determined by how much money paid, (fyi, we didn’t pay for these 4 tickets I’m sure SQ knows very well our tickets are $0, except taxes). It just happen in this class, the staff-to-passenger ratio is higher, and they have more time to pay attention to details. Thank you SingaporeAir, which Singaporeans are proud of, it is a top notch brand and company, and It is the people like Gwen that make the big difference! *

…

Photo of Singapore Girl cutting up food for kid shows why SIA is a cut above the rest http://bit.ly/1NTB2MV 

—

September 2015

—

Son, Singapore Girl and Dad #F1nightrace #RacewithSIA #SingaporeAir

—

—

—

August 2015

1993: The first Singapore Girl wax figure was installed in @MadameTussauds. Have you seen it? #throwbackthursday

—

—

Singapore Airlines (SIA) air stewardesses at Singapore Turf Club on 18 May 2014 for the Singapore Airlines International Cup and KrisFlyer International Sprint.

SINGAPORE – It is the Singapore Girl all right in her distinctive sarong kebaya and batik slippers.

But wait, she is not strolling along the cobbled streets of Prague, Venice or some other exotic city.

Instead, here she is, at a fishmonger’s stall in the Marine Parade wet market. And there she is, sitting pretty on a familiar old dragon slide in a Toa Payoh playground.

Singapore Airlines’ iconic flight attendant is the subject of a new book, The Land Of My Heart, by one of Singapore’s most celebrated photographers, John Clang.

Featuring images of Singapore Girls in heartland locations, it is one of 20 books planned for twentyfifteen.sg, a project started by photography collective Platform to mark Singapore’s 50th jubilee next year.

—

Singapore Airlines Commercial 2011

…

Airline: Singapore Airlines
Title: “Singapore Girl Theme”
Agency: Batey Ads, Singapore
Written and performed by: Patrick Aulton
Year: 1973

—

Jingle: Singapore: “Singapore Girl Theme” (1973)

The Singapore Girl wanders around the world, smiling demurely, touching up her makeup, and performing random acts of kindness. In fairness, by the standards of the early 1970s, this is fairly tame.

http://brandedskies.com/2013/06/jingle-singapore-singapore-girl-theme-1973/

—

Demure Singapore Girl or Hot VietJet Girl? 

—

—

Why should Singapore Airlines Stick with the #Singapore Girl? #marketing #employerbrand http://lnkd.in/bQsnfDV

LinkedIn

To be effective, a company’s employer brand needs to be in alignment with its customer facing brand. The Singapore Girl does a great job of bringing this alignment in the minds of its prospective employees. In April last year, SIA was named Singapore’s best employer brand for the second consecutive year by an independent agency.

As the war for talent increases in a dynamic business environment in Asia, SIA will do well to continue to stick with the Singapore Girl as a key component of its brand strategy, despite what its detractors might suggest. The gracious Singapore Girl may well be helping SIA to win not only customers but attract high quality talent as well.

—–

 Across the World with the Singapore Girl

———————————————————————