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It’s just a digital creation intended as a viral advertisement for the Nokia N96 Limited Edition Bruce Lee cell phone, produced in 2008 (thirty-five years after Lee’s death) by the Beijing office of the JWT (J. Walter Thompson) advertising agency.
https://www.snopes.com/fact-check/bruce-lee-ping-pong/
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Shortened version
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Did Bruce Lee Play Ping-Pong with Nunchaku?
Expertly playing ping-pong using nunchaku rather than a paddle is certainly an impressive feat, no matter who accomplishes it.
David Mikkelson
Published Nov 27, 2012
Updated Mar 22, 2023
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However, as a full version of the video shows, this clip is not a recording of a real event; it’s just a digital creation intended as a viral advertisement for the Nokia N96 Limited Edition Bruce Lee cell phone, produced in 2008 (thirty-five years after Lee’s death) by the Beijing office of the JWT (J. Walter Thompson) advertising agency.
The video employed a Bruce Lee look-alike actor pretending to play ping-pong against an opponent, their movements sychronized to the sounds of a genuine table tennis match, with the final audio and the visual image of the ball being added to the clip in post-production.
Polly Chu, the JWT Chief Creative Officer responsible for the promotional spot, discussed its creation in an interview with Agency.Asia:
Agency.Asia: Your work for Nokia is simply brilliant. The idea of Bruce Lee playing ping-pong with nunchaku [“nunchukkas”] is so fantastically comprehensible, yet so incredibly obscure.
Every other creative in the world is kicking himself or herself that they didn’t think of it first. That’s the sign of a good idea. How in heaven’s name did you sell an idea that features absolutely no footage of a telephone to a huge multinational client? That is a masterstroke.
Polly Chu: Effective viral relies on an idea that is ‘very’ – very amazing, very funny, very disgusting, or very rude etc. Only when people find it interesting enough, they will spend time with it and share it to others. That makes it ‘viral’.
Bruce Lee had ‘very’ amazing skills and we knew we had to be true to the legend. Thankfully, we also have a ‘very’ open-minded client who champions and knows the value of great creative.
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weehingthong 