It may not be showing The Big Sleep, or even West Side Snore-y, but the Golden Village cinema in Suntec City is opening its doors for lunchtime patrons to go and have a snooze.

For $12, they can have a 90-minute nap on a signature GV Suntec City Gold Class recliner, a meal from the Gold Class menu and a sleep mask, along with discount vouchers.

The promotion is available only on weekdays and movies will not be screened.

The cinema chain introduced the Executive Zen Zone sleep time promotion because it found many executives in the area wanted to grab a power nap during their lunch break but did not know where to go.

Since the promotion began on Thursday last week, the cinema’s halls have been about two-thirds full.