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You must have heard the words:
Sticks and stones will break my bones
But words will never harm me.
That is not true.
“Verbal abuse of children is like setting off a time bomb. It explodes only much later, long after the original perpetrator has left the scene. And it is society that pays the price, as is evident from the rising rate of juvenile crime,” explained Juggi Ramakrishnan, Ogilvy and Mather’s executive creative director in Beijing, in a press release. “We really needed to tell this ‘cycle-of-violence’ story in a way that will make people sit up and take notice.”
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Here Is Powerful Proof That Abusive Words Are Literally Weapons
Words can be Weapons
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Published on Apr 27, 2014
Shockingly tragic acts of youth violence are on the rise in China. An even lesser known finding is that in China, childhood verbal abuse has a strong link to adolescent delinquency.
The Center for Psychological Research, Shenyang and Ogilvy & Mather, Beijing have joined hands to launch a creative campaign that raises Chinese public awareness of the serious and detrimental effects of verbal abuse.
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