Meet iPhone 15 Pro & Pro Max! Powered by A17 Pro, which ushers in a new era of Apple Silicon, these products unlock new performance capabilities, amazing photography, next-level gaming, and more. And with an all-new titanium design, they're our lightest weight Pro models yet! pic.twitter.com/kZxWCPj0Vl

— Tim Cook (@tim_cook) September 12, 2023

Action Button on iPhone 15 Pro Max. This video shows how to change the action (to camera for example). Cool stuff. #AppleEvent pic.twitter.com/QVy9nGBPzY

— Neil Cybart (@neilcybart) September 12, 2023