Watsons video ‘Legenda Cun Raya (Rotikaya.com)’: It’s gone but you can watch it here…

8 June 2017



Celebrities stumped by backlash over Watsons’ blackface Raya ad

KUALA LUMPUR, June 8 ― The public backlash over a controversial video by Asia’s largest health care and beauty products chain Watsons yesterday elicited mixed response from some of the local celebrities who starred in it.

While several expressed apology for the impressions they gave fans with their participation, some defended the Hari Raya campaign that was criticised for using blackface and allegedly sexist themes for merely being “humorous” and just “for fun”.

“The truth is people in this era are overly sensitive, on social media, on the road, public areas, government office even hospitals … that’s the fact,” said popular actress Raja Ilya in the Instagram comments section of ex-Miss Malaysia Thanuja Ananthan, who also joined the campaign.

Thanuja, an ethnic Indian TV presenter, explained that she joined the campaign because of its multiracial and multicultural aspect, saying it was “honestly done in good faith and spirit of fun based on traditional fairy tales”.

Actor Kamal Adli who played the lead in the video said he was just following the script.

“It is for fun and following the legend. I wasn’t disparaging anyone,” he said on his own Instagram account, in reply to criticisms from some fans.

– See more at: http://www.themalaymailonline.com/malaysia/article/celebrities-stumped-by-backlash-over-watsons-blackface-raya-ad?utm_source=dlvr.it&utm_medium=twitter#sthash.uA8iyd6J.dpuf


 The video has been removed.

Published on Jun 6, 2017

Watsons: The video was shot to highlight the legend and its moral values of inner beauty and that true love exists.

7 June 2017


Replying to

Watsons MY says blackface ad merely a take on Dayang Senandong folktale; sorry that “some fans feel offended”



Watsons defends ‘blackface’ video, says it’s based on legend

June 7, 2017

The chain says it did not mean to offend anyone with the video, which featured celebrities such as Amber Chia and Sasha Saidin.

PETALING JAYA: Watsons Malaysia has defended a controversial video which came under fire for its use of blackface.

In a statement posted on its Facebook page today, Watsons said the video, which was part of its Watson Legenda Cun campaign for the Hari Raya Aidilfitri celebration, was not intended to promote racism.

“Watsons Malaysia is aware of the post that has been made viral on social media,” it said.

“A post on 7th June 2017 regarding a video by Watsons talks about the legend of Dayang Senandong.

“The Legend of Senandong is a Malay folklore about a lady who was born cursed with black skin but blessed with a beautiful voice.

“The legend depicts that the king fell in love with Dayang Senandong because of her voice and inner beauty. The curse was lifted after Dayang Senandong gave birth to the king’s child.

“We stand firm on the belief that unity and fairness plays an important role, and we respect people from all nationalities.



58m58 minutes ago

E. Retweeted Zurairi AR

So not cool, . Pull out the ads and sign your boss and agency up for social sensitivity 101 class please.

E. added,


59m59 minutes ago

Dark is not ugly. is under fire for using blackface in their new ad. What do y’all think?



Star-studded Watson’s Raya holiday video uses blackface to show ‘ugliness’

If you can stomach the full 15 minutes of the insufferable video, you’ll see that it tells the tale of a prince searching for the sweet voice that haunts his dreams. He holds an audition to find the Legenda Cun Raya, going far and wide to find the right woman. On the day of the audition, all of the “pretty” faces can’t carry a tune. That is until … a veiled woman appears singing. He asks to see the beautiful face behind the entrancing voice and … well – just go to minute 9:40 and you’ll see. They actually put someone in blackface, cuz you know, black is ugly. Don’t worry, she washes it off, it was just “a test”. Thank heavens! Can you imagine actually being dark?! EYEROLL

Think about it. Blackface. That thing that everyone, except the Dutch at Christmas, has pretty much agreed is one of the single most offensive things you can do. In a country like Malaysia, where we have so many races, cultures and people coming together, to say that the darker ones are ugly is so out of touch, so wrong and so damaging to the self-esteem of every single person out there who is on the more-tan part of the spectrum, that this video verges on the fringes of hate-speech.

Videos during Raya (the Malaysian term for Islam’s Eid holiday) are supposed to make you feel good about yourself, your family, your culture and your country. Watson’s Malaysia, we can think of a million ways that you could have spent the money you did to make this trash, and one of them includes “burning it for fun” and “giving it to a macaque to see what he does.” Shame on you, and everyone who let this go live.

“Only at Watson’s you’ll be beautiful” says the video at the end. Maybe on the outside, but on the inside is an ugly heart.




Michelle Yesudas Retweeted Just Shobs

I am so shocked that Watsons crossed the line with blackface. This video is so racist , I am ashamed of buying face mask at Watsons

Michelle Yesudas added,

This entry was posted in Uncategorized and tagged , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s